reading comprehensions for CAT

  • Reading comprehension involves a proof reading of a passage of about 300 – 1000 words and answering the questions that follow.
  • RC forms an important part of the verbal ability section. This section mainly focuses on to check the ability to understand the language and the underlying concept of the passage. The main focus should be to have a good command over the language as well as time management.
  • Make sure you attempt these passage on a regular basis and with complete seriousness.
  • Read the passage below and then answer the questions that follow.
  • Once you are finished, click the ‘Get Results’ button below. Any items you have not completed will be marked incorrect.

Passage:

Every market activity is an investment in time, energy and money. Few companies would spend a large sum of money on, say, a purchase of capital equipment without a full investigation into why it is needed, the choices available, and the expected return on what has been spent. Yet, every year, the vast majority of companies invest a large amount of money in marketing actions without knowing what their financial worth to the company or likely return will be. By introducing the disciplines arising from market planning, a company should be able to ensure that the costs of marketing planning show a reasonable return and are calculated in the same way as all other business investments. Many managers believe that the costs of marketing form an additional expense that have to be accepted in order to sell their goods. Whilst it is true that many companies use certain tools of marketing for this purpose, it is also true that the most successful companies accept marketing as an essential of the company’s total commercial operation, for it is an essential cost in the same way as production or finance. Companies often avoid planning marketing procedures in detail because of the effort needed to express their forward policy in a written form. Managers commonly consider that their time is too valuable to spend on anything other than urgent operational problems. In fact, the manager who spends his time on dealing with current administrative detail is almost certain to have ignored proper planning in the past. For, if properly prepared, the marketing plan will contain sufficient details of the company’s policy and operational strategy for the work to be done by an assistant. As the many alternative courses of action are programmed, the assistant takes any actions or decisions which are appropriate. Only unusual situations need to be dealt with by the manager. The first step in preparing a marketing plan is that of producing the information necessary for decision-making. Usually, a company will have within its own administration and control system, the raw material necessary for the plan’s foundations. In addition, there is plenty of published information which is made available by government departments, institutions and the press.

Reading Comprehension: Passage 15

Congratulations - you have completed Reading Comprehension: Passage 15.You scored %%SCORE%% out of %%TOTAL%%.Your performance has been rated as %%RATING%%
Your answers are highlighted below.
Question 1
The amount of money spent on marketing by most companies each year
A
equals the amount spent on capital equipment
B
does not give a good return on the investment
C
is not based on an assessment of its potential value or return
D
is viewed by these companies as an important business investment
Question 1 Explanation: 
Answer can be inferred from lines ‘Yet, every year, the vast majority of companies invest a large amount of money in marketing actions without knowing what their financial worth to the company or likely return will be’.All the other options are factually incorrect according to information given in the passage.
Question 2
Why are marketing plans not written down by many managers?
A
They think that writing down plans is a time waste
B
They know it would be difficult to do
C
They think it is a cumbersome process.
D
They don't think it is really necessary
Question 2 Explanation: 
The answer can be inferred from lines: ‘Companies often avoid planning marketing procedures in detail because of the effort needed to express their forward policy in a written form. Managers commonly consider that their time is too valuable to spend on anything other than urgent operational problems’. So, option A is the answer.
Question 3
Good marketing procedures would allow an assistant
A
to take different courses of action
B
to do less work than others
C
to avoid unforeseen problems
D
to give more responsibility to others
Question 3 Explanation: 
The answer can be inferred from lines ‘the marketing plan will contain sufficient details of the company's policy and operational strategy for the work to be done by an assistant.’ As the many alternative courses of action are programmed, the assistant takes any actions or decisions which are appropriate. So, option (A) is the answer.
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There are 3 questions to complete.
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